Search Engine Optimization for New Business Marketing

This blog will not be that long and wordy. So I say now. 

This is the end of week 4 of class and I have not only found out how important it is to use SEO (Search Engine Optimization) as a part of marketing, but I also found out that I need to make sure that I am setting up the analytics for each post otherwise I cannot measure how well my marketing efforts are. 

Its amazing the mistakes one has to make before they can learn. Yet I am in good company. (For a minute I remembered Thomas Edison who failed many times before he succeeded. I needed that reminder.)

I recently learned the difference between Paid searches (those are the searches that show pictures or have the word [AD] in the beginning of the description); and the organic searches which have detailed descriptions to help direct to you what you are searching for. I also learned the importance of using keywords so that when a consumer types in a specific search, if they use the keyword that you set your website will appear for them. This is important when it comes to generating leads. 

This is the area that I am working on - generating leads which leads to potential customers. Unfortunately because I didnt have the analytics set correctly in this blog for the last couple of weeks posts, I missed out on the gathering of some very valuable information that would have directed me on how to proceed in my marketing. But, I am in there for this week. Not only did I correct the errors from the last couple of weeks, but also, I set up today's post correct. 

"Mistakes are the stepping stones to success. " - Jodi Lynn 

Knowing how to set up your blogs for search engine optimization is very important because it helps you to reach the target market with your product. I do a lot of searching when I am writing for some of my other blogs, I never really considered before that I can have my information set up so that others can search for my work. I am really looking forward to incorporating this information not only in my writings, but also in the work that I do of selling fragrances for the home. 

Here is what the search engine looks like:

Now imagine that for your business you can set up a search engine so that whenever someone looks for a product that you may sell and they include a keyword, your website will come up. This is very possible and important when it comes to generating leads. 

As I get better at setting this up, I look forward to sharing more.