January 5, 2018
While I am not new to blogging, I am new to this site. So off the top I ask that you forgive me for any blurbs that might occur as I attempt to navigate this site that is new to me and become comfortable writing here.
I am told to record my insights on one of the companies that I chose to follow in reference to how they market using the internet. The company that I decided to choose is a company that I use quite often. They are my go to company for any marketing materials that I might need. The company that I will be considering with this blog is VISTAPRINT.COM.
Vistaprint.com is an internet-based company that creates, makes, prints, produces marketing and promotional materials for large and small companies alike. Their online technologies to create value for their customers are they help with graphic designs, logo designs and website designs. They also assist with email marketing and social media marketing. Their offline technologies include print media such as flyers, business cards, banners, calendars, clothing, you name it.
I find it amazing how they create value for their customers by using their customers saved designs and layouts as the means of advertising the various products. Instead of expecting the client to try to visualize their designs and layouts on the various promotional tools offered, they show those various tools with the customers designs already on them as if the product was already made. This creates value for the customer. It even entices the customer to place an order of the particular item creating in the customer the desire to have something that they didn't initially know that they needed. I even fell prey to that created want and purchases a bumper sticker that is now housed on the back of my computer instead of on the back of my car.
The fact that they save the customer's designs and previous order so that it is very simple for the customer to re-order is an excellent strategy for customer retention. Their using the customers designs throughout their website to show/display the various services that they offer creates customer value growth by making the customer feel special to see their logos and designs advertised and promoted back to them. It gives them further ideas of how to market their own products in ways that they might not have previously thought of from gift giveaways, to promotional items such as clothing and pens, cups and more.
The minute you log onto Vistaprint.com you are shown various discounts that are available to you and you are shown the products original cost less what it would cost using the discount code provided. Many times there is more than one discount code that is available, and the customer is able to change the inputted discount code to see which code would provide the bigger discount. The availability of discounts, along with the site being interactive so that the customer can create their own personalized design and not limit themselves to the templates of already created designs, encourages customer conversion.
Vistaprint also makes use of their own products, so you will find advertisements for their products on the various social media sites encouraging you to visit their website. They make use of cookies, so when you input certain instructions or keystrokes on your computer, for example, say that you are looking for a printing company or you need flyers, you will begin to see advertisements for their products pop up on your social media sites and in your search engines. The purpose of this is to gain customer acquisition.
Also as customers utilize their products and share their own products created through Vistaprint.com, this creates for the company Word of Mouth advertising with is still the top marketing tool available.
I am a customer of Vistaprint.com. A very satisfied customer I am with this company and have ordered from them on more than one occasion, even using their re-order capabilities. I would definitely suggest to others to use this company. They do guarantee their products 100%. They also have some really good discounts from time to time, offering as much as 50% off.
They do offer customer support services that are both automated, preventative and there are human agents to assist where needed. The automated services are instructions that walk you through every facet of creating your own layout design or using one of their templates. If for some reason you incorporate a picture and the dimensions would cause the product to come out blurry (that has happened to me several times) there is also a preventative services that would send red flags and help you to create a product that would achieve greater customer satisfaction. Also, if for some reason you are not understanding how to use the website, or you submit a product and they company sees it and has questions in reference to your satisfaction with the final product, the company will even reach out to you.
This is a business that is marketing to a business as a B2B entity, but this business also markets to customers, as well as government or non profit organizations because of the type of product/service that they are offering. Their reasonable prices really appeal to their customers and to nonprofit organizations.
Well, as you can see from this post, I am very pleased with this company, and definitely do suggest to others who are looking for promotional tools to market and advertise their business and/or events, that they consider this company.
Before I forget, they also offer to their customers a Refer-A-Friend bonus wherein if your friend orders using your link, you will receive $10.00 off your next purchase. So that you can check it out, click this link http://vistaprint.extole.com/s/jdbgl
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