Final Post for Class - A Review of the Last Seven Weeks

It's hard to believe that this class is over. I really enjoyed it and all that I have learned about Internet Marketing.

For starters, I learned how to set up tracking on my blog pages so that I can see how to direct my marketing. Through tracking, I am able to see which areas of my marketing are the most productive, in specific, which social media site: Facebook, Twitter, Instagram, LinkedIn, etc. I am also able to see what times my blog posts are looked at and from where. Another thing that I am shown is how a person views my blogs - from a computer or mobile.

I learned that when preparing to market a product, it is always important to first put together a marketing plan - a strategy, that involves how to acquire customers, commit customers and retain customers. (I might have used different terminology than that which was used in class.

Being that I work as a direct consultant for a candle wax company, I found all of this information very helpful as my main goal in sales is to get my product noticed, encourage sales, and retain customers.

This class has definitely caused me to step outside of my comfort zone in the area of marketing. I have opened two other blog pages - ESSENCEdePink.wordpress.com and MyNameIsJodi.blogspot.com. I have learned that video marketing is a very powerful strategy and have stepped outside of my own comfort zone to try to incorporate it into my marketing strategy.

In all that I have learned, I think what the most striking has been that just as I have learned to track others in order to increase my ability to get my product viewed, I also learned that others are also tracking me - not just me but all of us. With every click of the buttons that we push, with every website we visit, with every piece of information that we enter into the computer, we are being tracked by other companies. There are many reasons why we are tracked. Mostly it has to do with the same reasons that I would track another - to get my product seen and acknowledged. 

This is actually the area that I think will see the most change in the next 10 or so years. Tracking is a necessary part marketing. It is used to help the company better direct their efforts in a way that is cost-efficient. Yet with the fear of hackers, which have been a real threat when it comes to all of the personal information that is readily available via the internet, there is no doubt some changes that will occur in the way out information is held, used, and even shared.

I found all that was learned in this class very invaluable and I am looking forward to utilizing all that I have learned this as I continue to market my products to consumers.