Using AD formats that follow IAB Guidelines

This weeks blog post assignment required that I research a few separate websites to see what ad format that they used. I found myself looking at Vistaprint and Pink Zebra, two websites that I use frequently. 

I found that they both follow the IAB guidelines for their ad format and that they use several different types of ad formats include the Display Rising Stars ad unit. 

To give an idea of what the Display Rising Stars ad unit format looks like, here is a picture: 

A lot of times we look at these various sites, attracted to the layout of some and not attracted to others and we dont realize what we are looking at and how the layout/ design that is chosen for ads on the website plays a key role in drawing customers to the site. 

Here is a picture of the Pink Zebra website showing different ad format: 

Do you think that this site would move you to click on it.? 

Would you like to see this site in person? Click the following link:

bit.ly/ESSENCEdePink